Selecting an External PPC Manager: 5 Considerations
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At The Hare, we have collaborative history with Adrocks regarding PPC campaigns. Over the years of working with startups it is common we come across people new to setting up PPC campaigns. Effective PPC campaigns require careful planning, keyword research, budget management, CRO, and detailed analytics and reporting. To navigate this intricate landscape, many businesses turn to external PPC managers. Here, we distill our earlier guide into five critical considerations for choosing the right PPC manager.
1. Assess Their PPC Strategy:
Begin by examining their approach to PPC strategy. A well-crafted PPC strategy aligns with your business goals and is cost-effective. Understanding their ad placement, keyword selection, and ad copy creation methods is key.
2. Investigate Their Track Record:
Review their portfolio and request case studies for past campaign performance. Success should be evident through improved click-through rates, higher conversion rates, and ROI.
3. Analyze Their Keyword Research:
Inquire about their keyword research techniques. Effective keyword research identifies the right keywords that resonate with your brand and audience.
4. Scrutinize Budget Management:
Efficient budget management is crucial. Ensure they can optimize your campaign spend for maximum results without overspending.
5. CRO, Analytics, and Reporting:
Understand their CRO methods, analytics, and reporting practices. Regularly analyzing performance and transparent reporting are essential for campaign refinement.
Selecting an external PPC manager is a significant decision. By focusing on these considerations, you can partner with a professional who understands PPC strategy, keyword research, budget management, CRO, and analytics. This collaboration ensures your campaigns align with your business goals and reach your target audience effectively. Choose a PPC manager wisely, as they play a vital role in your marketing efforts.
